Week 1
Section outline
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Ready for the first topic? I am sure you are all excited to get started! The learning outcomes for this topic are as follows:
- Describe
the characteristics of Interactive Marketing
and how it has necessitated the increased
reliance on the Internet
- Identify branding and pricing issues and explain channel conflict management
- Describe
the characteristics of Interactive Marketing
and how it has necessitated the increased
reliance on the Internet
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