Section outline


    • Overview Page
      Students must
      Mark as done

      Two topics to cover this week, so make sure you have lots of coffee and snacks at hand!  This session's learning outcomes are as follows:

      • Explain the AIDA Model
      • Discuss the Funnel Model
      • Describe the customer Journey
      • Explain the conversion process


    • Digital Marketing Funnel File
      Students must
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    • Digital Marketing Process File
      Students must
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    • Discussion Forum
      Students must
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      Two tasks this week:
      1. Research and provide any ONE example of a great Customer Decision Journey or Accelerated Loyalty Journey
      2. Comment on a classmate's post and provide critical feedback