Section outline


    • Overview Page
      Students must
      Mark as done

      Back to a single topic this session, the learning outcomes are as follows:

      • Discuss key metrics and the effectiveness
      • Describe the attributes of effective metrics


    • Digital Marketing Analytics Metrics File
      Students must
      Mark as done
    • Discussion Forum
      Students must
      Mark as done

      Referring to any company or industry, provide an account of the key metrics and how they can be utilised