Section: Week 5 | ODL - Behavioural Science, Social Media and Marketing Analytics | Course Material

Section outline

- Select activity Overview
  
  Overview Page
  
  Students must
  
  Mark as done
  
  For this weeks topics the learning outcomes are:
  Discuss data and its opportunities to marketers
  Describe the issue of social media and its’ Return on Investment
  Explain the notion of social metrics mapping and its tools
- Select activity Social Media and Data
  
  Social Media and Data File
  
  Students must
  
  Mark as done
- Select activity Social Media Strategy and Analytics
  
  Social Media Strategy and Analytics File
  
  Students must
  
  Mark as done
- Select activity Discussion
  
  Discussion Forum
  
  Students must
  
  Mark as done
  
  Discuss ways to measure return on investment and how social metrics mapping/tools can help