Section outline


    • Overview Page
      Students must
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      We're finally at the tail end of the course, only 2 topics to go!  Here are our final set of learning outcomes:

      • Define marketing analytics
      • Discuss the link between marketing analytics, firms and markets
      • Explain types of data and its use
      • Explain the concepts of analysis, reporting and visualisation


    • Audience and Data Story File
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    • Visualisation and Data Analytics File
      Students must
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    • Discussion Forum
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      Discuss the components of marketing analytics and the associated data