Explain Three Types of Audience Analysis

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3.       Situational Analysis

As what the name of analysis, Situational Audience Analysis is “situation” based analysis. In which, it focuses on characteristics related to the specific speaking situation. The situational audience analysis can be divided into two main questions:

1.       How many people came to hear my speech and why are they here? What events, concerns, and needs motivated them to come? What is their interest level, and what else might be competing for their attention? Does my topic is related to them personally?

2.       What is the physical environment of the speaking situation? What is the size of the audience, layout of the room, existence of a podium or a microphone, and availability of digital media for visual aids? Are there any distractions, such as traffic noise?