Understand What Audience Analysis Is
.
PAGE 3
Even in an audience that appears to be homogeneous—composed of people who are very similar to one another—different listeners will understand the same ideas in different ways. Every member of every audience has his or her own frame of reference—the unique set of perspectives, experience, knowledge, and values belonging to every individual. Here is where your analysis of your audience comes handy, where before you are giving out your speech you already general or even specific background of your audience.
Demographic, psychographic,
and situational analysis are the three types of audience analysis commonly used
in public speaking. We will look into details in the next part of our today’s
topic.
But before that, let us do some activities to better
grasp the concept of audience analysis.