Instructional design (ID) aims to make learning more efficient and effective. A key example of this is the case study from AT&T in the 1960s, where a 45-day course was reduced to just 9 days using instructional design techniques. This reduction saved millions of dollars and significantly improved course focus by eliminating nonessential content.
In instructional design, the goal is to address the actual learning problem, defining what skills and knowledge are essential for performance. By avoiding unnecessary content, instructional design makes training more concise, focused, and often more impactful, both in terms of time and quality.
This approach aligns well with our course objective of delivering concise, need-based training for APU academic staff. Let’s focus on applying these ID principles to ensure our course material is both efficient and effective in addressing our instructional needs.