Consumer and Media Cyberpsychology

Before we move on to the next section, check your understanding by answering this review question below: 

1. What are the key factors that contribute to brand loyalty in the digital age? How can businesses foster strong brand relationships with their customers? 
2. How has the role of digital marketing changed the way brands build and maintain loyalty? What strategies can businesses use to effectively engage with consumers online? 

How do you think you did? Are there any areas you would like to discuss further? 

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