Consumer and Media Cyberpsychology

Before we move on to the next section, check your understanding by answering this review question below: 

1. What are the key privacy implications of targeted advertising? How can businesses balance the benefits of targeted advertising with the need to protect consumer privacy? 
2. What ethical considerations should businesses take into account when using targeted advertising? How can they ensure that their practices are fair and transparent? 

How do you think you did? Are there any areas you would like to discuss further? 

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