Consumer and Media Cyberpsychology

Before we move on to the next section, check your understanding by answering this review question below: 

1. What are the key ethical challenges facing online advertisers? How can businesses address these challenges and ensure that their practices are ethical and responsible? 
2. How can businesses protect consumer privacy while still effectively using targeted advertising? What steps can they take to prevent the misuse of personal data? 

How do you think you did? Are there any areas you would like to discuss further? 

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