Activity 2

Discussion Activity

Before we move on to the next section, check your understanding by answering these review questions below: 

  1. How do social media influencers influence consumer behavior? What factors contribute to their effectiveness in promoting products and services? 
  2. What are the ethical considerations involved in influencer marketing? How can brands ensure that their collaborations with influencers are transparent and ethical? 

How do you think you did? Are there any areas you would like to discuss further? 

Feel free to post a message below. 

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