Activity 3
How Does CSR Strengthen a Business?
Discussion Prompt:
Select one real company that is known for implementing Corporate Social Responsibility (CSR) initiatives. This can be a global or local company.
In your post (200–300 words), evaluate:
1. What specific CSR initiative(s) the company has implemented.
2. How these CSR efforts have affected the company’s brand reputation.
3. Whether these initiatives have given the company a competitive advantage—such as improved customer loyalty, employee retention, market access, innovation, or risk management.
4. Support your evaluation with reasoning based on the concepts you’ve learned (e.g., stakeholder trust, product differentiation, ethical branding, long-term profitability).
Peer Interaction Requirement:
Respond to one peer’s post (100–150 words) by doing one of the following:
• Offer a supportive example or counterexample from another company.
• Ask a thoughtful question that challenges or expands their analysis.
• Highlight an aspect of their evaluation you found insightful and explain why.
Success Tips:
• Go beyond description—evaluate the impact of CSR on brand and competitive position.
• Use terms like reputation, trust, market value, or differentiation.
• You may refer to insights from Starbucks, Microsoft, Nike, or companies in your region.