Activity 3
🗣️Discussion: Ethical Decision-Making & Sustainability Marketing
Welcome to Activity 3! You will analyze two real-world CSR scenarios and propose ethical, practical solutions based on business ethics and responsible marketing practices.
🧭 Scenario 1: Ethical Decision-Making in Business
A multinational company is facing criticism for labor rights violations in its supply chain.
🔹 Your Task: Propose short-term and long-term actions the company should take to address the issue ethically and restore stakeholder trust.
🌿 Scenario 2: Sustainability Marketing Challenge
An apparel brand wants to promote its eco-friendly practices but has a history of misleading advertisements.
🔹 Your Task: Suggest how the brand can design a transparent, ethical, and engaging CSR campaign that avoids greenwashing.
✅ What You Need to Do:
- Post your response to both scenarios in the forum.
- Read and reply to at least one peer’s post—you may offer feedback, ask questions, or expand on their ideas.
- Support your points with ethical principles, CSR strategies, or real-world examples where possible.