Lesson 3.1

After completing Chapter 2, you have had a good understanding of how to overcome nervousness during a speech and how to be somewhat prepared mentally for a speech.

Now, let us learn how to master the skill of persuasion.

Persuasive speaking is a skill that you can apply regularly throughout your life, whether you are selling a product, teaching, or being interviewed. 2,300-plus years ago, Aristotle determined the components needed for persuasive speaking. They are referred to as the three pillars of persuasion - ethos, pathos, and logos.