Lesson 3.1

These three qualities are needed for the audience to accept the intended messages of a speaker.

1.       Ethos: your credibility and character

·         Ethos consists of convincing your audience that you have good character, and you are credible therefore your words can be trusted. Ethos must be established from the start of your talk, or the audience will not accept what you say.

2.       Pathos: emotional bond with your listeners

·         Pathos is to persuade by appealing to the audience's emotions. As the speaker, you want the audience to feel the same emotions you feel about something, you want to emotionally connect with them and influence them. If you have low pathos the audience is likely to try to find flaws in your arguments.

3.       Logos: logical and rational argument

·         Logos is to appeal to logic by relying on the audience's intelligence and offering evidence in support of your argument. Logos also develops ethos because the information makes you look knowledgeable.