Module summary

This course will provide postgraduate students an understanding of research principles, a range of quantitative and qualitative research methodologies and appropriate analytical techniques as a preparation for their dissertation work. Students will develop critical competencies and skills required to undertake a research inquiry specifically to address research problem identified. The competencies and skills which students will develop include identifying and formulating a research problem, defining research questions, setting appropriate research objectives and hypotheses, reviewing and evaluating literature, collecting secondary and/or primary data; develop sampling methods and data collection, analysis the data, present research findings. Students will also develop good understanding on the importance of ethical conduct pertaining to the data collection, analysis and dissemination of research findings.

Recommended Text Books

1. Saunders, M., Lewis, P. and Thornhill, A. (2016) Research Methods for Business Students. 7th Edition, Pearson, Harlow.

2. Sekaran, U., & Bougie, R. (2019). Research methods for business: A skill building approach. John Wiley & sons. (ISBN: 978-8126571376)

3. Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. (ISBN: 978-1506386706)

4. Cooper, D.R. & Schindler, P.S. (2021). Business Research Methods. McGraw-Hill Education. 14th ed. (ISBN : 9781264704651)


Last modified: Friday, 1 April 2022, 8:43 AM