You need to understand the difference between Basic and Applied Research

Applied Research:  is to solve a current problem in the work setting, demanding a timely solution. 
Basic Research: is to generate a body of knowledge by trying to comprehend how certain problems that occur in organizations
can be solved. The findings of such research teach you  something we did not know before. Such knowledge, once generated, is usually later applied in organizational settings for problem solving.





Last modified: Monday, 23 May 2022, 9:59 AM