Quantitative and Qualitative Research Designs

There are two popular Research Designs that are used by students

1. The Research Design (Sekaran and Bougie, 2016)

2. The Research Onion by Saunders et al., (2016)

Please note that each component of the research design offers several critical choice points.

Obviously, there is no single design that is superior in all circumstances. Instead, you will have to make choices and create a design that is suitable for the job at hand.

The quality of a research design depends on how carefully you choose the appropriate design alternatives, taking into consideration the specific objectives, research questions, and constraints of the project, such as access to data, time, and/or money.

In addition to the decisions above regarding the research design, choices have to be made as to the data collection method to be used, the type of sample (sampling design), how variables will be measured (measurement), and how they will be analyzed to test the hypotheses (data analysis).