Let's move on to the Rating and Ranking scales.  I will explain rating and ranking scales used in a survey. You need to have a knowledge of the specific scaling techniques commonly used in business research. The scales can be classified into rating scales and the ranking scales. In rating scales, each object is scaled independently of the other objects under study. Ranking scales, on the other hand, make comparisons between or among objects and elicit the preferred choices and ranking among them. Specific rating and ranking scales are discussed here.

 The following resources explain the measurement scales

Go through the Video and PPT slides to get a better knowledge

i.   Video/PPT slides:  Explain the rating and ranking scales

 Other sources and your text book

Read Chapter 12: 

Sekaran, U. and Bougie, R. (2013) Research Methods for Business—A Skill Building Approach. 6th Edition, John Wiley and Sons, West Sussex.

Completing this learning outcome will enable you to use the correct scale in your questionnaire

Video


Last modified: Sunday, 4 September 2022, 6:52 PM