I will start by explaining the sampling process that comprises of several stages. The first stage is defining the target population. I will also explain the other relevant terms that encompass elements, sampling units and subjects

The following resources explain the explain sampling, population, element, sampling unit, subject and  sampling process. 

Go through the Videos and PPT slides to get a better understanding of the sampling, population, element, sampling unit, subject and  sampling process. 

Video/PPT slides to explain the sampling terms used and sampling  Sampling Process. See Supplementary Materials for PPTs 
Video: Watch this video on Youtube

https://www.youtube.com/watch?v=-AMD9cI7zXM&t=82s

 In addition read Chapter 8 of textbook.  

Saunders, M., Lewis, P. & Thornhill, A. (2016). Research Methods for Business Students. 7th ed.Essex: Pearson Education Limited

Completing this activity will enable you to distinguish between the types of research and why they fall into one or the other of the categories


Last modified: Monday, 5 September 2022, 10:13 AM