Summary

To conclude the lesson today, Audience analysis should be conducted so you can acknowledge your audience and their beliefs, knowledge, and attitudes.

Note that, Audience analysis should guide your choice of a topic so that you select a topic that is relevant and useful to them. Controversial topics can be excellent topics but be sure to consider your audience when selecting your topic and deciding how to approach it.

Audience analysis requires that you adapt to the needs of your audience; this includes considering cultural diversity, making your message clear, avoiding offensive remarks, and speaking with sincerity.

Three types of Audience Analysis are Demographic audience analysis; focuses on group memberships of audience members. Secondly, Psychographic information, which focuses on audience attitudes, beliefs, and values. Lastly, Situational analysis of the occasion, physical setting, and other factors are also critical to effective audience analysis.