Academic Research Skills (042024-IMD) Async

What is Boolean Logic?

Boolean Logic is a form of algebra which is centered around three simple words known as Boolean Operators: “Or,” “And,” and “Not”. At the heart of Boolean Logic is the idea that all values are either true or false. Within the Lotame platform, the use of Boolean Logic allows for the creation of more complex audience definitions, allowing for audiences to be built to a very specific set of definitions. This article explores the uses of individual Boolean operators and how they relate to building audiences.