Develop the Ability to Think Creatively and Generate Innovative Ideas

In this topic, you are expected to define the meaning of ideation. Alright, now we're going to explore the terms of ideation! But first, let's understand what ideation means.

•        Ideate is the mode of the design process in which you concentrate on idea generation.

•        Mentally it represents a process of “going wide” in terms of concepts and outcomes.

•        Ideation provides both the fuel and also the source material for building prototypes and getting innovative solutions into the hands of your user.

Moving on, why ideate is so crucial in design?

•        You ideate to transition from identifying problems to creating solutions for your users.

•        Ideation is your chance to combine the understanding you have of the problem space and people you are designing for with your imagination to generate solution concepts.

•        Particularly early in a design project, ideation is about pushing for a widest possible range of ideas from which you can select, not simply finding a single, best solution.

•        The determination of the best solution will be discovered later, through user testing and feedback.

Now, view the following video to get a better understanding of the meaning of Ideation.