Introduction & Topic Learning Outcomes

Creative Industries in Practice: Issues and Division of Labour

Welcome to Topic 2. In this topic, we will look at the creative industries in practice from the point of issues faced by entrepreneurs, artists and management.  

The creative economy is an evolving concept that underscores the significance of creativity and innovation in driving economic growth and development. At its core, the creative economy encompasses industries and sectors where the value is primarily derived from intellectual property, cultural heritage, and creative endeavors. This includes areas such as arts, design, media, entertainment, advertising, and technology.

Completing this topic will enable you to:

1. Distinguish the key concepts and theories related to the creative economy, including the role of creativity and innovation in economic development.
2. Develop the ability to analyze different sectors within the creative industries and identify the key roles and functions within each sector.
3. Promote sustainable practices in the management of labour and resources within the creative industries.