Introduction & Topic Learning Outcomes
In today's digital age, understanding consumer behavior and the impact of media on individuals has become increasingly important. Consumer & Media Cyberpsychology explores the psychological aspects of human interaction with technology in the context of consumption and media consumption. This topic will provide a foundational understanding of this emerging field, equipping you with the knowledge and skills to analyze and understand the complex relationship between consumers, media, and technology.
Topic Learning Outcomes
Upon completion of this topic, you should be able to:
Explain the scope of consumer & media cyberpsychology.
Discuss the historical development of consumer & media cyberpsychology and its key milestones.
Describe the key research areas within consumer & media cyberpsychology, such as online shopping behavior, social media influence, and digital addiction.
Analyze the ethical considerations involved in consumer & media cyberpsychology research, including issues related to privacy, consent, and data collection.
You will spend approximately 6 hours on this topic.