Introduction & Topic Learning Outcomes

In today's world, the internet has become our digital shopping mall. Gone are the days of browsing physical stores; now, we click, swipe, and scroll our way to the products we desire. But how does technology shape our buying habits? What psychological factors drive our online decisions? 

This topic will take you on a journey through the digital mind, exploring the fascinating ways in which technology influences our consumer behavior. We'll delve into the psychology behind online shopping, from the thrill of the bargain to the fear of missing out. We'll examine the powerful impact of social media on brand perception and how influencers sway our choices. And we'll uncover the secrets of building lasting brand loyalty in the digital age. 

Upon completion of this topic, you should be able to:  

1. Analyze the impact of technology on consumer decision-making and key psychological factors that influence online purchasing behavior. 
2. Discuss the characteristics of online shopping and how they differ from traditional retail experiences, exploring the implications for consumer behavior. 
3. Evaluate the role of social media in shaping consumer behavior and understanding how social media platforms influence purchasing decisions and brand loyalty. 
4. Examine the psychology of brand loyalty in the digital age, considering the factors that contribute to brand loyalty and how digital marketing strategies can foster strong brand relationships. 

You will spend approximately 8 hours on this topic.