Introduction & Topic Learning Outcomes
In today's digital age, online advertising has become the lifeblood of businesses, reaching millions of consumers every day. But what makes an ad truly effective? How do businesses capture our attention, persuade us to click, and ultimately drive us to take action?
This topic will delve into the psychological principles that underpin successful online advertising. We'll explore the art of crafting compelling messages, understanding consumer motivations, and harnessing the power of targeted advertising. We'll also examine the ethical considerations involved in online advertising, from privacy concerns to the potential for manipulation.
Upon completion of this topic, you should be able to:
Evaluate the effectiveness of online advertising and understand the key factors that contribute to successful campaigns.
Analyze the psychology of persuasion in online advertising and identify strategies to influence consumer behavior.
Discuss the implications of targeted advertising on consumer privacy and explore the ethical challenges associated with data collection and use.
Explain the ethical considerations in online advertising, including issues related to deceptive practices, misleading claims, and the targeting of vulnerable populations.
You will spend approximately 6 hours on this topic.