References & Further Reading

Please read the articles and watch the videos available here to get a deeper understanding of the topic. 

1. Stever, G.S., Giles, D. C., Cohen, J. D. & Myers, M. E. (2022). Understanding Media Psychology. Routledge 

2. Rich, G.J., Kumar, V. K., & Farley, F. H. (2024). Handbook of Media Psychology: The science and the practice. SpringerLink.  

1. Huang, H. (2023). Consumer Psychology: Theories & Applications. SAGE Publications.