Introduction & Topic Learning Outcome
The rapid advancements in technology have significantly transformed the landscape of consumer behavior and media consumption. Understanding the emerging trends in consumer & media cyberpsychology is essential for businesses, marketers, and individuals alike. This topic will explore the impact of the Internet of Things (IoT), virtual reality (VR) and augmented reality (AR), artificial intelligence (AI), and the ethical challenges associated with these technologies on consumer behavior and media psychology.
Upon completion of this topic, you should be able to:
Analyze the implications of the Internet of Things (IoT) on consumer behavior, including the collection and use of consumer data, personalized experiences, and the potential for privacy concerns.
Evaluate the potential applications of virtual reality (VR) and augmented reality (AR) in marketing and advertising, considering their impact on consumer engagement and decision-making.
Apply the principles of artificial intelligence (AI) to understand how AI-powered systems can influence consumer behavior, from personalized recommendations to predictive analytics.
Discuss the ethical challenges associated with emerging technologies in consumer & media cyberpsychology, including issues of privacy, bias, and the potential for manipulation.
You will spend approximately 6 hours on this topic.