Topic outline

  • WELCOME


    Thank you for choosing APU on your journey to embark into MBA Online Distance Learning. This is a Managerial Economics course page, comprises complete sets of online materials for your reference. You will be assisted by our academic staff members Ms. Abbhirami Sivarajan, Mr. Ahmad Nazri Razali, and Ms Sueraya Mohamad Alwie during the course of your study period. 

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    • Module Information:
      1. Module Name and Code-Managerial Economics BM033-3-M
      2. Course synopsis-

      The course introduces economic concepts and tools useful for understanding how the market system operates and business decisions are made within a competitive environment. The concepts and tools introduced in the course include determination of demand and supply, cost of production, economic efficiency, role of government, and market structures. The course also covers macroeconomic topics including fiscal and monetary policies, and unemployment. These economic concepts and tools are applicable to the local, national, and global business environment.

      3. Course Learning Outcomes-

      CLO1: Explain how demand and supply, costs, market structures, government, macroeconomic issues, globalisation, and international trade affect the business environment. (C5, PLO2)

      CLO2:Analyse how demand, supply, and costs affect business decisions. (C4,PLO7)

      CLO3:Propose solutions and strategies to address business problems. (A5, PLO6)

      4. Assessment-

      Test(30%)

      Individual Project(30%)

      Final Exam(40%)

      5. Reference text-

      Essential Reading:

      Hirschey, M., Bentzen, E. & Scheibye, C. (2019). Managerial Economics. 15th Ed. London: Cengage Learning EMEA.

      Sloman, J., Garratt, D., Guest, J. & Jones, E. (2019). Economics for Business. 8th Ed. Harlow: Pearson Education.

      Further Reading:

      Thomas, C.R. & Maurice, S.C. (2020). Managerial Economics: Foundations of Business Analysis and Strategy. 13th Ed. New York: McGraw-Hill Education.

  • Topic 1 - Introduction


    Welcome to Topic 1, which is on Introduction to Managerial Economics. In this topic, you will study the importance of managerial economics in decision making processes. There are 4 main learning outcomes you will achieve through this topic, as shown below. It is estimated that you will spend approximately 3 hours on this topic.


  • Topic 2 Demand and Supply

    Restricted Not available unless: The activity Subjective Assessment-topic 1 is marked complete



    This is a course page for topic 2 on Demand and Supply. In this topic, you will learn on the components of market mechanism through the interaction of demand and supply analysis. There are 4 main learning outcomes you will achieve through this topic, as shown below. It is estimated that you will spend approximately 3 hours on this topic.

  • Topic 3 Cost Analysis

    Restricted Not available unless: The activity Subjective Assessment-topic 2 is marked complete


    In the previous chapter we have seen how firms are usually profit-oriented in terms of their objectives and we have focused on the revenue side of the profit equation by examining demand. We now need to examine the other side of the profit equation by considering costs. However, just as we had to examine consumer theory in order to understand demand, we must now examine production theory before we can understand costs and cost relationships.

    Thus, this chapter will equip you with 4 learning outcomes, which you will spend approximately 3 hours.


  • Topic 4 Competition and Market Structure

    Restricted Not available unless: The activity Subjective Assessment-topic 3 is marked complete


    The Four-Firm Concentration Ratio (H2 only) | SMACKDOWN ECONOMICS

    This section covers topic 4: Competition and Market Structure. In this topic, types of market structures and its application to economic analysis will be exposed. The learning outcomes was designed for you to spend roughly 3 hours to complete.


  • Topic 5 Role of Government

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    Government – SANCluster Scale out Technology

    Hello students!! Guess what? We are now halfway through to complete Managerial Economics course!!In this topic 5 onwards, you will be introduced to the role of government, series of macroeconomics issues and international trade. Specifically, topic 5 will bring you to the aspects of government intervention in the market.


  • Topic 6 Macroeconomic Issues

    Restricted Not available unless: The activity Subjective Assessment-topic 5 is marked complete


    3 Important Methods for Measuring National Income

    This is the sixth week of your lesson, which covers topic no 6. In this topic, you will learn various macroeconomic issues such as unemployment and inflation. 

    There are 3 main learning outcomes you will achieve at the completion of this topic.

  • Topic 7 Fiscal and Monetary Policies

    Restricted Not available unless: The activity Discussion-topic 6 is marked complete


    Alan Blinder: Our Fiscal Policy Paradox - WSJ

    Do you know neither fiscal nor monetary policies are as mechanical and surgical effectively? Fiscal policy is subject to crowding out, but crowding out only reduces the effectiveness of fiscal policy and doesn’t eliminate it. Monetary policy may be better at slowing an economy down than stimulating it. These leave us to ponder what exactly fiscal and monetary does to our economy. 

    Thus, this topic will guide you on the concepts, tools and evaluation of Fiscal and monetary policy.


  • Topic 8 Globalisation and International Trade

    Restricted Not available unless: The activity Topic Assessment-topic 7 is marked complete


    EU policies – Delivering for citizens: International trade and globalisation [Policy Podcast] | Epthinktank | European Parliament

    There are both theoretical and empirical reasons to expect globalization to heighten the importance of the exchange rate. Theoretically, an open-economy macroeconomic principles imply that capital mobility profoundly affects exchange rate policy choices. 

    Hence the connections between the concepts of globalisation and exchange rate will be exposed in this final chapter.