Activity 2: Developing Empathy-Driven Questions

Developing Empathy-Driven Questions

Step 1: Identify User Groups

Identify the specific user groups or personas that you want to understand better. Consider demographics, behaviors, and psychographics that might influence their needs.

Step 2: Brainstorm Key Themes

Brainstorm key themes or areas of inquiry that are relevant to the users' experiences and the problem you're addressing. These themes should guide the development of your questions.

Step 3: Generate Questions

Based on the key themes identified, generate a set of open-ended questions that encourage users to share their thoughts, feelings, and experiences. Focus on questions that delve beyond surface-level information and aim to uncover users' deeper needs and desires.

Step 4: Review and Refine

Review the questions to ensure they are clear, concise, and effectively capture the essence of what you want to learn from users. Refine the questions as needed to remove any ambiguity or bias.

Step 5: Test and Iterate

Test the questions with a small group of users to see how they respond and gather feedback on the clarity and effectiveness of the questions. Iterate on the questions based on the feedback received to ensure they resonate with users and elicit meaningful insights.

Example Questions:

**Tell me about a time when you felt frustrated or overwhelmed while trying to [address the problem/achieve a goal related to the product/service]. What was challenging about that experience?

**Can you describe a situation where you felt like [product/service] really understood your needs? What specific features or aspects of the experience made you feel that way?

**What are the most important factors you consider when [engaging in the activity related to the product/service]? Why are those factors important to you?

**Describe a typical day in your life when [using the product/service]. What role does [product/service] play in your daily routine, and how does it impact your overall experience?

**Think about your ideal solution for [the problem the product/service addresses]. What features or capabilities would it have, and how would it improve your life or work?

**Can you recall a memorable experience you had while [interacting with the product/service]? What made that experience memorable, and how did it align with your needs or expectations?

**Tell me about a time when you hesitated to [use the product/service] or were reluctant to try it out. What were your concerns or reservations, and how did you ultimately overcome them?

**Imagine [the problem the product/service addresses] was completely solved for you. How would your life be different, and what positive changes would you expect to see?

These questions are designed to spark meaningful conversations and uncover insights into users' deep-seated needs, motivations, and aspirations. Adjust and customize the questions based on the specific context and objectives of your design project.

Submit your sample Empathy questions based on a selected topic or issue to the Moodle link provided. It should be a GOOGLE FORM format