Activity 3: Persona Creation Workshop

Persona Creation Workshop

Objective:

To develop persona factsheets that represent the characteristics, goals, needs, and behaviors of the target audience for a specific product or service.

Materials Needed:

Whiteboard or flipchart

Sticky notes

Markers

Persona template (optional)

Steps:

Define Target Audience:

Start by identifying the target audience for the product or service. Consider demographics, behaviors, and psychographics that may influence their interaction with the offering.

Research and Insights Gathering:

Conduct research to gather insights about the target audience. This may include interviews, surveys, observations, or market research data.

You are encouraged to share any existing knowledge or insights you have about the target audience.

Identify Key Themes:

Review the research findings and identify key themes or patterns related to the target audience's goals, needs, behaviors, and preferences.

Write each theme on a sticky note and place them on the whiteboard or flipchart.

Persona Brainstorming:

Based on the key themes identified, brainstorm characteristics, goals, needs, and behaviors for the persona.

Encourage creativity and empathy in developing the persona's story.

Persona Development:

Use the insights gathered during the brainstorming session to create a fictional persona.

Fill in the persona template with details such as name, demographics, goals, needs, behaviors, and preferences.

Discuss and refine the persona attributes collaboratively.

Create Persona Factsheet:

Transfer the information from the persona template onto a factsheet or digital document.

Include a name, image, demographics, goals, needs, behaviors, preferences, and any additional relevant details.

Design the factsheet to be visually engaging and easy to understand.

Review and Finalize:

Review the persona factsheet with the group to ensure accuracy and alignment with the target audience.

Make any necessary revisions or adjustments based on feedback.

Finalize the persona factsheet for use in the design and development process.

Share and Use:

Share the persona factsheet with stakeholders across the organization to ensure alignment and understanding of the target audience.

Use the persona factsheet as a reference throughout the design and development process to inform decision-making and prioritize features and functionality.

Submit your Persona Factsheet to the Moodle link provided.