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  1. Business Planning for Creative Entrepreneur (DM501-4-M-BPCE) ASYNC Master Folder
  2. Summative Assessments
  3. Assessment 1 Case Study

Assessment 1 Case Study

Completion requirements
Assessment 1 Case Study (You can refer to the Assignment Brief PDF)

  • Criteria 1: Case study analysis (20%)
  • Criteria 2: Problem Identification—Impact & Value (20%)

Assessment Overview

Area to explore: Startup for Creative / Sustainable / AI Industry

This assessment requires students to conduct a comprehensive case study analysis of a business or startup operating in Malaysia's creative, technology, or sustainable sectors, or an overseas company with an innovative product or service. Students will examine the company's business model, identify key challenges and opportunities, and propose strategic solutions.

Deliverable:

Executive Summary: A concise overview of the case study, highlighting the key findings and recommendations.

Executive Summary Report in Word format (3500 – 4000 words)

Visual Aids: Charts, graphs, or diagrams to illustrate key points and enhance understanding.

Appendices: Supporting documents, such as interviews, surveys, or additional data.

Please read the marking rubric to understand further the requirements of the assessment.

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