Business Planning for Creative Entrepreneur (DM501-4-M-BPCE) ASYNC Master Folder
Section outline
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Get To Know Each Other
This is a an informal get to know each other forum. You are encourate to upload a quick video to introduce about your self in 2 minutes time.
Here is the guideline. You are free to create your own video. Make it fun and relax.
1) Your name
2) Country of origin
3) Your previous academic achievement
4) Why do you join the Master programme at APU?
5) What do you want to learn from this module?
6) What is your expectation, etc.
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The Objectives of Business
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Type of Business Models
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Introduction to Business Model Canvas
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Opportunity Recognition Theory
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Effectuation
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The Lean Startup Methodology
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Business Innovation
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Understanding Your Target Audience
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Market Segmentation & Targeting
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Market Segmentation & Targeting 2
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Mastering the Marketing Mix (4Ps). Marketing Channels. Marketing Messages
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Additional Learning Materials on Early Adopter / Beachhead
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A World in Harmony: A Look at SDGs and ESG
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Introduction to Circular Economy
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Examples of the circular economy in design
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Summary: ESD, Sustainable Design, and Circular Design for Creative Entrepreneurs
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Financial Planning and Forecasting
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Financial Planning for Creative Entrepreneur
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Cash Flow & Management
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Budgeting for Your Creative Business: A Roadmap to Success
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Budgeting for Creative Business
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Intellectual Property (IP)
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Why is IP important for Business?
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Intellectual Property (IP) for Small Businesses and Startups
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Empowering Your Business: Next Steps in Intellectual Property
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Business Legislation and Administration
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Companies Commission of Malaysia (Registration of business)
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Malaysia Business Registration Information
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Introduction to Business Administration
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Stakeholder Engagement and Communication Skills
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Sharpening your communication edge
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Additional Learning Material—Business Idea Pitching
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Share your Business Pitching Presentation for Comments