Assessment 2 Business Plan

Assessment 2 Business Plan  (You can refer to the Assignment Brief PDF)

• Criteria 1: Originality, creativity and interdisplinary approached (30%)
• Criteria 2: Sustainability and social responsibility (20%)

Assessment Overview

This assessment requires students to develop a comprehensive business plan for a new venture, incorporating both a Business Model Canvas and a supplementary report. The focus will be on originality, creativity, interdisciplinary approaches, sustainability, and social responsibility.

Your task involves two main components:

Assessment Tasks

1. Business Model Canvas Development:

Utilize the Business Model Canvas framework to capture the essence of your new business idea.

Ensure that the Canvas includes all key elements: value propositions, customer segments, channels, customer relationships, revenue streams, essential resources, key activities, key partnerships, cost structure.

Incorporate interdisciplinary approaches to create a unique and innovative business concept.

2.Supplementary Report:

Prepare a concise report explaining the components of your Business Model Canvas.

Provide a deeper insight into your business idea, elaborating on the elements outlined in the Canvas.

Include the following:

• An overview of your business idea and its unique value proposition.
• A detailed analysis of the target market, customer segments, and proposed strategies to reach and serve customers.
• An explanation of your revenue model, key resources, and partnerships.
• A discussion on the cost structure and financial projections, demonstrating economic viability.
• A demonstration of how your business plan addresses sustainability and social responsibility.
• Incorporate interdisciplinary approaches to create a unique and innovative business concept.

Deliverables

• Business Model Canvas
• Supplementary Report in Word format (5500 – 6000 words)
• Please read the marking rubric to understand further the requirements of the assessment.