Reference Materials
Completion requirements
Please read the articles available here to get a deeper understanding of the topic.
Video: https://www.youtube.com/watch?v=6zQwkNzxMKk
Book Chapter 4 and 5
Saunders, M., Lewis, P. and Thornhill, A. (2016) Research Methods for Business Students. 7th Edition, Pearson, Harlow.