Dear all, my name is Philip Tan Hock Guan, and I am a new lecturer in the School of Marketing and Management at APU, having joined this month. I am excited to be part of this vibrant academic community. I teach Behavioural Science and Marketing Analytics, Integrated Marketing Communication, and Basic Marketing Skills. I am passionate about helping students understand the relationship between human behaviour and marketing strategies, while equipping them with skills for success in the marketing field. Prior to joining APU, I spent the last five years in the Open and Distance Learning (ODL) industry. Outside of work, I love traveling, exploring new cultures, and connecting with people from diverse backgrounds. I also enjoy discovering different music genres and artists.
I look forward to working with all of you and contributing to the growth of our School and students at APU.