This Case Study explores how an Indian IT Multinational "Alpha Computers" remains successful on Global HRM despite the evolving and challenges they face due to globalization.
Recommended Adaptive Approach to Global HR FOR MNCs identified based on the Case Study:
-Global Leadership and fostering a sense of belonging: decentralization, distributed leadership, employee empowerment and non-hierarchical work environment, every employee in the organization is known as an ‘associate’. Alpha encourages employees to ‘think like CEOs’ and accordingly they are expected to run their ‘business’ as any CEO would do to achieve a reasonable return on investment in time, efforts and money.
-Continuous development of organizational culture: Collectively, it is known as the ‘AlphaWay’ of doing business. The AlphaWay is more than a handbook that is distributed to every new employee. It is embedded in the corporate DNA of the organization and is the common currency that circulates across the length and breadth of the organization in its day-to-day life. Recognizingthat the greatest motivation for people comes not from monetary rewards but from a sense of achievement, Alpha believes that by empowering every employee to be and act like the CEO of their own world of work, it can retain people and engage them to their full potential.
-Establish a platform for cross-cultural learning and personal growth: The Alpha School of Leadership brings this vision to fruition through continuous learning programmes at its sprawling corporate training centre in India as well as at its units throughout the world. It uses star performers to act as role models and spread best practices so that their collective wisdom is distilled, institutionalized, automated and then spread across the corporate DNA.
I believe this is the adoptive approach they use.