The case study demonstrates that the company's guiding principle is to provide every employee with the chance to excel as well as to innovate and grow. Every branch functions independently and takes independent decisions to ensure that the philosophy is carried out. Furthermore, Alpha does not have a hierarchical workplace. This implies that every employee, regardless of position, has an equal right to vote on matters pertaining to the organization. But great expectations come along with decision-making power and the capacity to lead the branch.