It would be difficult to implement a geocentric approach throughout the company, as some branches, such as the Chinese ones, want to be local companies that share the same values. Thus, an adaptive approach will be a combination of a polycentric approach in regions where localization of business is preferred, and a geocentric approach in others to carefully disseminate culture and values.
The argument for combining a polycentric approach in certain regions, like China, with a geocentric approach in others, merits consideration, especially in the context of balancing localization with global standardization. However, there are several counterpoints to consider:
Cultural Integration vs. Isolation: While a polycentric approach may seem appealing for regions emphasizing local identity, it risks creating isolated silos within the organization. This can lead to a lack of cohesion and a fragmented company culture. A geocentric approach, even in culturally distinct regions like China, promotes a more integrated and unified organizational culture, while still respecting local nuances.
Talent Utilization and Development: A geocentric staffing policy is designed to utilize the best global talent irrespective of their nationality. This encourages a more diverse and skilled workforce. Restricting key positions to locals (as in a polycentric approach) might limit this advantage, potentially overlooking talent that could bring valuable global perspectives and expertise.
Global Brand Consistency: Maintaining a consistent global brand and company values can be challenging with a polycentric approach. A geocentric approach, by contrast, helps in disseminating a consistent set of values and operational standards across all branches, while still being adaptable to local needs and cultures.
Adaptability to Global Changes: In an increasingly interconnected global economy, adaptability and responsiveness to global trends and changes are crucial. A geocentric approach fosters a more agile and globally aware workforce, better equipped to respond to these changes compared to a workforce focused primarily on local practices and perspectives.
Cost and Complexity: Implementing different HR strategies in different regions adds complexity and can increase operational costs. A geocentric approach, while challenging to implement, can lead to more streamlined and efficient HR processes and policies.
Local Adaptation within a Geocentric Framework: It's important to note that a geocentric approach does not disregard local cultures and practices. Instead, it integrates them into a broader global framework. This means that while the overall approach is global, there is still room for local adaptation in terms of practices, policies, and cultural considerations.
In conclusion, while the idea of combining polycentric and geocentric approaches has its merits, especially in terms of local responsiveness, a well-implemented geocentric approach can offer greater benefits in terms of cultural integration, global talent utilization, brand consistency, adaptability, and operational efficiency. The key is to implement this approach while still allowing for sufficient local adaptation to respect and leverage regional differences.
Cultural Integration vs. Isolation: While a polycentric approach may seem appealing for regions emphasizing local identity, it risks creating isolated silos within the organization. This can lead to a lack of cohesion and a fragmented company culture. A geocentric approach, even in culturally distinct regions like China, promotes a more integrated and unified organizational culture, while still respecting local nuances.
Talent Utilization and Development: A geocentric staffing policy is designed to utilize the best global talent irrespective of their nationality. This encourages a more diverse and skilled workforce. Restricting key positions to locals (as in a polycentric approach) might limit this advantage, potentially overlooking talent that could bring valuable global perspectives and expertise.
Global Brand Consistency: Maintaining a consistent global brand and company values can be challenging with a polycentric approach. A geocentric approach, by contrast, helps in disseminating a consistent set of values and operational standards across all branches, while still being adaptable to local needs and cultures.
Adaptability to Global Changes: In an increasingly interconnected global economy, adaptability and responsiveness to global trends and changes are crucial. A geocentric approach fosters a more agile and globally aware workforce, better equipped to respond to these changes compared to a workforce focused primarily on local practices and perspectives.
Cost and Complexity: Implementing different HR strategies in different regions adds complexity and can increase operational costs. A geocentric approach, while challenging to implement, can lead to more streamlined and efficient HR processes and policies.
Local Adaptation within a Geocentric Framework: It's important to note that a geocentric approach does not disregard local cultures and practices. Instead, it integrates them into a broader global framework. This means that while the overall approach is global, there is still room for local adaptation in terms of practices, policies, and cultural considerations.
In conclusion, while the idea of combining polycentric and geocentric approaches has its merits, especially in terms of local responsiveness, a well-implemented geocentric approach can offer greater benefits in terms of cultural integration, global talent utilization, brand consistency, adaptability, and operational efficiency. The key is to implement this approach while still allowing for sufficient local adaptation to respect and leverage regional differences.