Let's Discuss

Marusha- Adaptiveness

Re: Marusha- Adaptiveness

by ANGGORO GAGAH RAHARDIYAWAN . -
Number of replies: 0
Right, I also think that Alpha utilizes polycentric approach, with the fact that it tries to hire local people. However, as what you mentioned, some directors felt Alpha's culture and decisions are more Indian-centric than global. This gives an indication that Alpha still adopts a bit of ethnocentric approach.