Each country has its own cultures and it can either work as an advantage or a weakness as to how the company handles the issues. International human resource management is trying to bridge the gap to make a more homogeneous working environment by looking after their employees.
In the case study mentioned above every employee in the organization is referred to as an 'associate' in this case study regarding Alpha's strategy of decentralization, dispersed leadership, employee empowerment, and a non-hierarchical work environment. Alpha encourages its workers to "think like CEOs," and they are expected to operate their "company" as any CEO would in order to get a decent return on investment of time, effort, and money. Implementing the metrics system across the board, including buyers and producers. The Polycentric Approach in international recruiting is used by Alpha to localize its personnel at their foreign operations.