When done right, organizations that practice good people management inspires it's employees, even through extremely difficult times.
In Hilti, despite the pandemic hitting the bottom line hard, the company sole shareholder(the founder's family) opted to not only decline receiving a dividend for the financial year, but even made a loan available for the company to rely on for additional financing. The Board of Directors also create a solidarity fund, where employees could give up 5% of their salary for 6 months and receive additional day offs. The 5% was then matched by the company and placed into a solidarity fund to be disburse to colleagues affected by the pandemic.
Actions like these build employee loyalty to the company as they perceive that the company walks the talk about being family and caring for you.