Curious to Know About the Module?

This module equips students with the essential skills to navigate the intersection of creativity and commerce as entrepreneurs. It emphasizes the confident handling of both theoretical and practical tools. Through a blend of creative, technical, legislative, and financial knowledge, students learn how to transform design ideas into viable business ventures. The module encourages contextualization within a realistic business environment. Students identify potential for new products, services, or experiences and mobilize necessary resources to bring their ideas to life. They present their insights through a target market presentation and a professionally crafted business plan. Additionally, students analyze product offerings, devise marketing strategies, and explore the broader industrial context and competitive landscape relevant to their business ideas.

The learning outcomes for this module are listed below. By the time you complete this module, you will be able to:

1. Demonstrate an entrepreneur's competency to address open-ended problems. (A3, PLO10)
2. Form strategies in response to problems using effective planning and research (A2, PLO9)
   
3. Present solutions to problems in a professional manner. (A2, PLO5)

1. Business Plan
2. The Entrepreneurial Principles
   
3. Marketing Fundamentals
   
4. Financial Planning and Forecasting
   
5. Introduction to Sustainability
   
6. Intellectual Property Management
   
7. Stakeholder Engagement and Communication
   
8. Business Idea Pitching  
   

This module has an assessment, which is split into three parts. Please check the assignment brief link for detail assessment deliverables. 

1. Assessment 1 - Case Study Presentation (40%)
   
2. Assessment 2 - Business Plan (50%) 
   
3. Assessment 3 - Business Plan Presentation (10%)
   

You can also play the audio-video presentation inserted below. 

When the video is playing, you can enlarge it to fullscreen mode by scrolling your mouse to the bottom right of the video and clicking Fullscreen.

Essential Reading

• Puig, A., & Popova, E. (2023). The creative business handbook: Follow your passions and be your boss. Chronicle Books. ISBN 978-1797219059. ASIN ‏ : ‎ B0BWSVM87
• Smithson, C. B. (2023, October 26). From passion to profit, artisans and creative entrepreneurs building together: A guide to a successful, impactful and sustainable business collaboration. Independently published. ISBN 979-8852489616. ASIN ‏ : ‎ B0CLV3H5B2
• Osterwalder, A., & Pigneur, Y. (2010).  Business model generation: A handbook for visionaries, game changers, and challengers. (The Strategyzer series). John Wiley & Sons. ISBN-13 ‏ : ‎ 978-0470876411. ASIN ‏ : ‎ B06X426D4F
• Read, S., Sarasvathy, S., Dew, N., & Wiltbank, R. (2016). Effectual entrepreneurship (2nd ed.). Routledge. ISBN-13 ‏ : ‎ 978-1138923782. ASIN ‏ : ‎ B01LYKOPB1

• Bridges, C. (2016) In Your Creative Element: The Formula for Creative Success in Business, Kogan Page Publishers. ISBN:9780749477332
• Kelsall, H. (2018) The Creative's Guide to Starting a Business: How to turn your talent into a career, Hacette. ISBN: 9781472141088

* Please note there are additional reading materials inserted in some of the topics for you to study and reflect upon further.