Summary of Lean Startup Methodology

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The Lean Startup methodology helps creative ventures build products (or services) that customers truly love. Here's the core process:

Start with the "why": Clearly define the problem you're solving and the value you offer (Value Proposition Hypothesis).

Build the minimum: Create a basic version of your offering to test your hypothesis (Minimum Viable Product or MVP).

Know your audience: Identify your ideal customer and understand their needs (Customer Discovery).

Test, learn, iterate: Implement the Build-Measure-Learn cycle. Build your MVP, measure its success with target customers, and adapt based on learnings.

Pivot or persevere: Analyze results - refine your offering (pivot) or continue iterating based on valuable insights.

Embrace constraints: Be resourceful! Use existing skills and collaborations to build your MVP.