Business Innovation

Business innovation refers to creating and implementing new ideas to improve products, services, or processes. It's about finding better ways to do things, whether developing an entirely new product that meets an unmet customer need, improving an existing service to make it more efficient, or streamlining internal processes to reduce costs. Business innovation drives growth and helps companies stay competitive in the ever-changing market. It's not just about invention; it's about turning those inventions into something valuable for the business and its customers.

Now, to delve deeper into this vital topic, please go through the following lecture notes in PDF format, or alternatively you can watch the videos enclosed:

Business Innovation

Evaluating Business Innovation

Unique Selling Proposition (USP)

Alternatively, you can watch these videos

1) Business Innovation

2) Evaluating Business Innovation

3) USP