Expanding the company's boundaries to new nations and ethnic domains requires a new perspective of the locations in terms of market, demand and customer centric engagement. In order to do that, the company is ensured to have a good understanding of what they are working with. One of the best way to do it is to conduct surveys about the designated customer market with the help of market survey and consumer market research. But more than that, it is more convenient to have people that are indigenous to the particular expansion area to provide insights and leads to what a corporation should do. To establish a foundation in a foreign land, the human resources that are recruited can be managed in a way that it helps the organization to create leads and sources on how it should operate in the area of business. Global HRM can be efficient to the organization in helping on what roots and characteristic should it establish its products and services on. It helps understand the grounds of analysis on a basis of political, economical, socio cultural, technological, environmental and legal characters. In turn, GHRM helps the organization maintain strong relations to the expanding area by providing job opportunities, leeways to new workplace dynamics, on-site and a unique working environment with diverse ethnics and nationalities.