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Case study

Case study

by ABDIRAHMAN IBRAHIM ABDI . -
Number of replies: 1

Consequently to my research,The fact that Alpha recruits locals to fill positions in a host nation indicates that Alpha likes to hire locals since they are more familiar with the local culture and market trends. In addition, several managers from abroad companies believe that the headquarters is excessively centralised and that decision-making is more Indian-centric than global, which demonstrates that Alpha is still employing an ethnocentric approach.

In reply to ABDIRAHMAN IBRAHIM ABDI .

Re: Case study

by JESVIN KAUR A/P MALKEER SINGH . -
agreed, despite the company applies Polycentric approach, nevertheless it is still applying Ethnocentric approach through its decisions being made in India.