The Case company likely takes a geocentric approach. The main reason is that although they are planning to integrate the philosophy and management system globally, they have the intention of delegating individual management authority to the local area and trying to let local solve problems.
I stand by the opinion that multinational companies are encouraged to seek effective use of resources and common standards on a global basis, aiming to address the unique circumstances of each region while benefiting from the integration of business systems and processes. To Achieve it, they need require close coordination between headquarters and the field in decision-making.